MIGs

Services Marketing , as the label suggests, relates to the marketing of services, as opposed to tangible products (in standard economic terminology, a tangible product is called a good). For more information visit our partners at Seo Consultant.

A typical definition of a service (as opposed to a good) is thus:

  • The use of it is inseparable from its purchase (,i.e. a service is used and consumed simultaneously)
  • It does not possess material form, and thus cannot be smelt, heard, tasted, or felt.
  • The use of a service is inherently subjective, in that due to the human condition, all persons experiencing a service would experience it uniquely.

As examples of the above points, a train ride can be deemed as a service. If one buys a train ticket, the use of the train is typically experienced concurrently with the purchase of the ticket. Moreover, a train ride cannot be smelt, heard, tasted or felt as such. Granted, a seat can be felt, and the train can be evidently heard, nonetheless one is not paying for the permanent ownership of the tangible components of the train. For more information visit Marketing Magic, InternetMarketingReview and Google Analytics.

UK Marketing Group

  • Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.
  • It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.